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Viewers tuned in live on TikTok for exclusive tanning and skincare masterclasses to celebrate the launch of St. Tropez’s latest innovation.
March 23, 2022
By: Lianna Albrizio
Associate Editor
This month, Cult London and New York City teamed up with St. Tropez, a premium tanning brand, in hosting the world's first TikTok beauty festival with the hashtag glow fest. In a four-day line-up from March 14-17, viewers tuned in live on TikTok for exclusive tanning and skincare masterclasses to celebrate the launch of St. Tropez’s latest innovation. As a one-of-a-kind and global first for the platform, the online festival provided real-time and on-demand tips and tric...
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